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How Jo smashed her fitness goals


Jo’s a busy city-based fund manager who was putting time and graft working out at her gym and unfortunately getting nowhere (see Jo’s video at the bottom of this blog).

With her busy lifestyle she was attracted to the structure our program offered. She realised she needed a holistic approach to achieve the results she wanted.

Jo lost 12kg and 14% body fat in just 6 months!

Jo's incredible results personal training in clapham

Our combination of tailored nutrition coaching and diverse training suited her down to the ground. Jo initially felt apprehensive about committing to a 12-week program with a specified training schedule. However, she found that this commitment to consistency was the key to achieving her results.

Jo’s story is a great example of how sticking to a plan and being consistent leads to amazing results. Here’s how she did it, and how you can too:



Jo was very focused on achieving her objective of changing her body. She signed up to our Fit & Lean Project, and took the additional step of advertising her mission on social media.

By advertising her goal on social media, Jo made sure that she was held accountable by her social media friends. This in combination with the accountability of our program was vital to Jo in staying focused and getting results.


accountability through social media



Jo’s life was very busy, and she realised that she sometimes wouldn’t be able to stick to the meal planning as strictly as she wanted.

She didn’t take this as a liability however, but recognised that consistency over time is more important than feeling like you failed if you aren’t perfect.

By recognising that a bad day is just that, she stayed on course for the 6 months of her training with us.



Jo was initially skeptical of our meal planning (in terms of eating frequently throughout the day). However, she simply listened and adopted the plan we gave her.

She soon saw how eating MORE of the right foods, at the right times helped her to change her body shape. (Yes, that’s right I did mean to say ‘more’).



Jo had yet another advantage that was hugely beneficial – a supportive partner. Her man joined her in the meal preparation and consumption, and supported her throughout her training.

By getting her other half involved in the process, she got support at home, which makes any change more seamless and easier to adjust to.

Whether it’s a partner, flat-mate, colleague, or family member, a supportive wingman can help smooth out the rough patches.


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If you want your fitness bad enough, you can choose to prioritise it. As a city fund manager, Jo was intimately familiar with REALLY long working hours. She chose to train at 8:00pm. This still gave Jo the flexibility to work later if necessary.  She rarely (if ever) missed a training session.

While nutrition is vitally important to success in changing body composition, by committing to training also you are fostering a mindset that you are in it to win it. This focus spills over into everything you do, so by prioritising your training you will ‘walk the walk’ when it comes to prioritising your health.

By following these steps, you can achieve results like Jo. Hear the story from the horse’s mouth in the video below.

Jo's success story personal training in clapham

To learn more about healthy eating habits to achieve your fitness goals, contact James Staring, a leading personal trainer in Clapham, London.


James Staring, Personal Trainer, ClaphamJames Staring is a personal trainer based in Clapham, London. His methods have featured in publications such as Your Fitness, Hello, Healthy, Daily Mail, Closer, and many more. After giving up smoking and entering the fitness industry in 2009, James has focused on his passion to help others transform their health and fitness. However, James is convinced that most people struggle so much more than they need to in an effort to improve their fitness. Through his company, Fit to Last, which he runs with his partner, Ali Page – James has helped hundreds of men and women make small adjustments in their daily habits to transform their fitness and to love how they look and feel.James focuses on building the best version of you and inspiring you to new levels of health and fitness – regardless of your current ability or age. James is always keen to share the tools he uses to assist others in achieving their goals and has featured in publications such as Your Fitness, Healthy and Hello! magazines.


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